UTM Tracking Parameters
When retailers submit product data (opens in a new tab), either through a manual upload, a Shopping XML feed, or through their plug-and-play POS integration, they have the option to submit a product page link (opens in a new tab).
This will show a 'website' button in Google. Retailers can track traffic to their website coming in through these channels by looking out for the following UTM tracking parameters in their analytics tools:
UTM Parameter | Value |
---|---|
utm_medium | google-local-inventory |
utm_source | Partner ID |
utm_content | Retailer store slug |