UTM Tracking Parameters
When retailers submit product data (opens in a new tab), either through a manual upload, a Shopping XML feed, or through their plug-and-play POS integration, they have the option to submit a product page link (opens in a new tab).
This will show a 'website' button in Google, Facebook and Instagram. Retailers can track traffic to their website coming in through these channels by looking out for the following UTM tracking parameters in their analytics tools:
| UTM Parameter | Value |
|---|---|
utm_source | Partner ID (e.g. example-partner) |
utm_content | Retailer store slug (e.g. riverside-supply-north-cambridge) |
utm_medium | One of: google-local-inventory, meta-commerce |
utm_campaign | One of: google-organic, google-organic-mhsf, google-local-inventory-ads, local-storefront, meta-commerce |