Partner API
UTM Tracking

UTM Tracking Parameters

When retailers submit product data (opens in a new tab), either through a manual upload, a Shopping XML feed, or through their plug-and-play POS integration, they have the option to submit a product page link (opens in a new tab).

This will show a 'website' button in Google. Retailers can track traffic to their website coming in through these channels by looking out for the following UTM tracking parameters in their analytics tools:

UTM ParameterValue
utm_sourcePartner ID
utm_contentRetailer store slug